OUR PROVEN 6-STEP PROCESS

A clear, repeatable framework
for consistent performance.

We don’t guess. We follow a disciplined process that turns strategy into scalable results — and we share every step with you.

The Spline Performance Framework

Six interconnected phases — Orient, Design, Craft, Activate, Refine, Amplify. Continuous learning. Compounding results.

ILLUSTRATIVE ONLY
Performance Progression Through the Framework
+142% AVG LIFT
High 75% 50% 25% Baseline ORIENT DESIGN CRAFT ACTIVATE REFINE AMPLIFY

Illustrative example showing how performance compounds through disciplined execution of the framework. Actual results vary based on industry, budget, competition, and campaign objectives.

01

Orient — Insight & Alignment

We begin with a comprehensive review of your current marketing performance, audience data, creative assets, competitive landscape, and business goals. This phase establishes the baseline and reveals the highest-leverage opportunities.

  • Full marketing stack and tracking audit
  • Competitive creative and offer analysis
  • Audience persona and journey mapping
  • Goal and KPI alignment workshop
02

Design — Strategic Architecture

Using insights from the Orient phase, we develop a custom acquisition strategy, recommended channel mix, budget allocation, testing roadmap, and clear success metrics tailored to your offer and risk tolerance.

  • Channel prioritization and budget modeling
  • Creative testing hypotheses and calendar
  • Landing page and funnel architecture
  • Risk mitigation and compliance review
03

Craft — Creative Development

We produce high-converting ad creative and landing pages designed specifically for performance. Every asset is built with clear hypotheses and built-in testing variants from the start.

  • Ad concept development and asset production
  • Landing page wireframing and design
  • Copy testing variants and messaging frameworks
  • Brand-compliant creative guidelines
04

Activate — Campaign Ignition

We handle full campaign setup, tracking implementation, audience building, and go-live across chosen platforms. Launches are methodical with clear go/no-go criteria and immediate monitoring protocols.

  • Account and campaign structure buildout
  • Conversion tracking and attribution setup
  • Initial audience segmentation and bid strategy
  • Launch checklist and first-week monitoring
05

Refine — Continuous Optimization

This is where performance compounds. We run structured A/B and multivariate tests, analyze results rigorously, and implement winning changes across creative, targeting, bids, and landing pages on a continuous basis.

  • Weekly performance reviews and test analysis
  • Creative iteration based on data
  • Landing page and funnel optimization
  • Budget reallocation to top performers
06

Amplify — Reporting & Scale

Transparent reporting goes far beyond vanity metrics. We deliver clear insights, document learnings, and provide forward-looking recommendations so you always understand performance and the path to sustainable scale.

  • Custom dashboards and weekly snapshots
  • Monthly strategy calls with actionable insights
  • Quarterly business reviews and roadmap updates
  • Knowledge base of what works for your brand

This framework is designed to be transparent, repeatable, and adaptable. We adjust based on real performance data — not rigid playbooks.

Start a Discovery Call